The Resource The end of advertising : why it had to die, and the creative resurrection to come, Andrew Essex

The end of advertising : why it had to die, and the creative resurrection to come, Andrew Essex

Label
The end of advertising : why it had to die, and the creative resurrection to come
Title
The end of advertising
Title remainder
why it had to die, and the creative resurrection to come
Statement of responsibility
Andrew Essex
Creator
Author
Subject
Language
eng
Summary
  • "One of the most successful admen of recent years throws down the ultimate challenge to his profession: innovate or perish. The ad apocalypse is upon us. Today millions are downloading ad-blocking software, and still more are paying subscription premiums to avoid ads. This $600 billion industry is now careening toward outright extinction, after having taken for granted a captive audience for too long, leading to lazy, overabundant, and frankly annoying ads. Make no mistake, Madison Avenue: traditional advertising as we know it is over. In this short, bound-to-be controversial manifesto, Essex offers both a wake-up call and a road map to the future. With trenchant wit and razor-sharp insights, he presents an essential new vision of where the smart businesses could be headed, to the cheers of advertisers and consumers alike"--
  • "The ad apocalypse is upon us. Today millions are downloading ad blocking software, and still more are paying subscription premiums to avoid them. This $600 billion industry is now careening toward outright extinction, after having taken for granted a captive audience for too long, leading to lazy, overabundant, and frankly annoying ads. Make no mistake, Madison Avenue: traditional advertising, as we know it, is over. In this short, controversial manifesto, Essex offers both a wake-up call and a road map to the future. With trenchant wit and razor sharp insights, he presents an essential new vision of where the smart businesses could be headed, to the cheers of advertisers and consumers alike. Andrew Essex ran what was generally considered to be the hottest shop in the industry. He is therefore uniquely qualified to report on the industry's demise--and what it must do to reinvent itself. He gives a brief and pungent history of the rise and fall of Adland--a story populated by snake-oil salesmen, slicksters, and search engine optimizers. But his book is no eulogy. Instead, he poses a bold challenge to global marketers to innovate their way into a better ad-free future. Rather than clutter our world, ambitious marketing campaigns could provide utility, services, gifts, investment, and even patronage of the arts and blockbuster entertainment. Ads could become so enticing that people would pay--yes, pay--to see them"--
Assigning source
  • Provided by publisher
  • Provided by publisher
Cataloging source
DLC
http://library.link/vocab/creatorName
Essex, Andrew
Dewey number
659.1
Index
no index present
LC call number
HF5823
LC item number
.E88 2017
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/subjectName
  • Advertising
  • Advertising
  • Branding (Marketing)
  • BUSINESS & ECONOMICS
  • BUSINESS & ECONOMICS
  • SOCIAL SCIENCE
  • Advertising
  • Advertising
  • Branding (Marketing)
Label
The end of advertising : why it had to die, and the creative resurrection to come, Andrew Essex
Instantiates
Publication
Bibliography note
Includes bibliographical references (pages 217-220)
Carrier category
volume
Carrier category code
nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Dimensions
20 cm
Edition
First edition.
Extent
220 pages
Isbn
9780399588518
Lccn
2016049623
Media category
unmediated
Media MARC source
rdamedia
Media type code
n
System control number
  • (OCoLC)975173719
  • 751959
  • (OCoLC)ocn975173719
  • 751959
Label
The end of advertising : why it had to die, and the creative resurrection to come, Andrew Essex
Publication
Bibliography note
Includes bibliographical references (pages 217-220)
Carrier category
volume
Carrier category code
nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Dimensions
20 cm
Edition
First edition.
Extent
220 pages
Isbn
9780399588518
Lccn
2016049623
Media category
unmediated
Media MARC source
rdamedia
Media type code
n
System control number
  • (OCoLC)975173719
  • 751959
  • (OCoLC)ocn975173719
  • 751959

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