The Resource Samsung : the business behind the technology, Cath Senker

Samsung : the business behind the technology, Cath Senker

Label
Samsung : the business behind the technology
Title
Samsung
Title remainder
the business behind the technology
Statement of responsibility
Cath Senker
Creator
Author
Subject
Genre
Language
eng
Summary
Looks at the history of the electronics giant, its founder, Lee Byung-chul, and how the company rose to the top of the market
Member of
Has edition
Cataloging source
DLC
http://library.link/vocab/creatorName
Senker, Cath
Dewey number
338.7/62138095195
Illustrations
illustrations
Index
index present
LC call number
HD9696.A3
LC item number
K77745 2016
Literary form
non fiction
Nature of contents
bibliography
Series statement
Big brands
http://library.link/vocab/subjectName
  • Samsŏng Chŏnja
  • Samsŏng Chŏnja
  • Electronic industries
  • Electronic industries
  • Korea (South)
Target audience
juvenile
Label
Samsung : the business behind the technology, Cath Senker
Instantiates
Publication
Bibliography note
Includes bibliographical references (page 31) and index
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
A global brand: Samsung today -- Samsung starts out -- The global arena -- A new management style -- Creating a market for electronics -- Building the Samsung brand -- Samsung v Sony -- Overcoming recession and scandal -- Sponsorship -- The consumer culture -- The secrets of Samsung's success -- Samsung's future -- Market a new Samsung product
Dimensions
28 cm.
Extent
32 pages
Isbn
9781512405910
Lccn
2015033984
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
Other physical details
color illustrations
System control number
  • (OCoLC)916594054
  • 949491
  • (OCoLC)ocn916594054
  • 949491
Label
Samsung : the business behind the technology, Cath Senker
Publication
Bibliography note
Includes bibliographical references (page 31) and index
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
A global brand: Samsung today -- Samsung starts out -- The global arena -- A new management style -- Creating a market for electronics -- Building the Samsung brand -- Samsung v Sony -- Overcoming recession and scandal -- Sponsorship -- The consumer culture -- The secrets of Samsung's success -- Samsung's future -- Market a new Samsung product
Dimensions
28 cm.
Extent
32 pages
Isbn
9781512405910
Lccn
2015033984
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
Other physical details
color illustrations
System control number
  • (OCoLC)916594054
  • 949491
  • (OCoLC)ocn916594054
  • 949491

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