The Resource Friction : passion brands in the age of disruption, Jeff Rosenblum with Jordan Berg

Friction : passion brands in the age of disruption, Jeff Rosenblum with Jordan Berg

Label
Friction : passion brands in the age of disruption
Title
Friction
Title remainder
passion brands in the age of disruption
Statement of responsibility
Jeff Rosenblum with Jordan Berg
Creator
Contributor
Author
Subject
Language
eng
Summary
"This book explains how to create a passion brand. A brand that breaks its addiction to traditional advertising. A brand that cuts through the hype of the latest media technology. A brand that focuses on behaviors over messaging. A brand that empowers its customers and dominates the competition" --Back cover
Cataloging source
YDXCP
http://library.link/vocab/creatorName
Rosenblum, Jeff
Dewey number
658.827
Illustrations
illustrations
Index
index present
LC call number
HF5415.1255
LC item number
.R678 2017
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/relatedWorkOrContributorName
Berg, Jordan
http://library.link/vocab/subjectName
  • Branding (Marketing)
  • Advertising
  • Product management
Label
Friction : passion brands in the age of disruption, Jeff Rosenblum with Jordan Berg
Instantiates
Publication
Copyright
Bibliography note
Includes bibliographical references (pages 230-232) and index
Carrier category
volume
Carrier category code
nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
Revolution -- Branding -- Categories -- Results -- Antagonist -- Alignment -- Irony -- Rally -- Activation -- Steps
Dimensions
25 cm
Edition
First edition.
Extent
238 pages
Isbn
9781576878361
Isbn Type
(hardcover)
Lccn
2016962999
Media category
unmediated
Media MARC source
rdamedia
Media type code
n
Other physical details
illustrations (some color)
System control number
  • (OCoLC)953597752
  • 777093
  • (OCoLC)ocn953597752
  • 777093
Label
Friction : passion brands in the age of disruption, Jeff Rosenblum with Jordan Berg
Publication
Copyright
Bibliography note
Includes bibliographical references (pages 230-232) and index
Carrier category
volume
Carrier category code
nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
Revolution -- Branding -- Categories -- Results -- Antagonist -- Alignment -- Irony -- Rally -- Activation -- Steps
Dimensions
25 cm
Edition
First edition.
Extent
238 pages
Isbn
9781576878361
Isbn Type
(hardcover)
Lccn
2016962999
Media category
unmediated
Media MARC source
rdamedia
Media type code
n
Other physical details
illustrations (some color)
System control number
  • (OCoLC)953597752
  • 777093
  • (OCoLC)ocn953597752
  • 777093

Library Locations

  • Atla Reading RoomBorrow it
    Alta Community Center, Alta, UT, 84092, US
    40.5909775 -111.6336319
  • Bingham Creek LibraryBorrow it
    4834 West 9000 South, West Jordan, UT, 84081, US
    40.587911 -112.006046
  • Calvin S. Smith LibraryBorrow it
    810 East 3300 South, Salt Lake City, UT, 84106, US
    40.699891 -111.868008
  • Columbus LibraryBorrow it
    2530 South 500 East, South Salt Lake City, UT, 84106, US
    40.716014 -111.87685
  • Draper LibraryBorrow it
    1136 East Pioneer Rd (12400 S), Draper, UT, 84020, US
    40.525244 -111.85876999999999
  • Herriman LibraryBorrow it
    5380 West Herriman Main Street, Herriman, UT, 84096, US
    40.515750 -112.019600
  • Holladay LibraryBorrow it
    2150 East Murray-Holladay Rd. (4730 South), Holladay, UT, 84117, US
    40.666681 -111.829078
  • Hunter LibraryBorrow it
    4740 West 4100 South, West Valley City, UT, 84120, US
    40.682058 -112.003649
  • Kearns LibraryBorrow it
    5350 South 4220 West, Kearns, UT, 84118, US
    40.653706 -111.991672
  • Magna LibraryBorrow it
    2675 South 8950 West, Magna, UT, 84044, US
    40.7111425 -112.1042511
  • Millcreek LibraryBorrow it
    2266 E. Evergreen Ave, East Millcreek, UT, 84109, US
    40.696727 -111.82553899999999
  • Riverton LibraryBorrow it
    12877 South 1830 West, Riverton, UT, 84109, US
    40.51733 -111.941139
  • Ruth Vine Tyler LibraryBorrow it
    8041 S. Wood Street (55 W), Midvale, UT, 84047, US
    40.605313 -111.89331
  • Sandy LibraryBorrow it
    10100 South Petunia Way (1405 East), Sandy, UT, 84092, US
    40.567433 -111.851611
  • South Jordan LibraryBorrow it
    10673 South Redwood Road, South Jordan, UT, 84095, US
    40.5573 -111.936954
  • Taylorsville LibraryBorrow it
    4870 South 2700 West, Taylorsville, UT, 84118, US
    40.663512 -111.957993
  • West Jordan LibraryBorrow it
    8030 South, 1825 West, West Jordan City, UT, 84088, US
    40.6048 -111.9419
  • West Valley LibraryBorrow it
    2880 West 3650 South, West Valley City, UT, 84119, US
    40.692976 -111.961397
  • Whitmore LibraryBorrow it
    2197 East Fort Union Boulevard, Salt Lake City, UT, 84121, US
    40.623974 -111.827312
Processing Feedback ...