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The Resource Frenemies : the epic disruption of the ad business (and everything else), Ken Auletta
Frenemies : the epic disruption of the ad business (and everything else), Ken Auletta
Resource Information
The item Frenemies : the epic disruption of the ad business (and everything else), Ken Auletta represents a specific, individual, material embodiment of a distinct intellectual or artistic creation found in Salt Lake County Library Services.This item is available to borrow from all library branches.
Resource Information
The item Frenemies : the epic disruption of the ad business (and everything else), Ken Auletta represents a specific, individual, material embodiment of a distinct intellectual or artistic creation found in Salt Lake County Library Services.
This item is available to borrow from all library branches.
- Summary
- "An intimate and profound reckoning with the epic changes assaulting the global advertising and marketing business--the lifeblood of media as we know it--from the author of five national bestsellers. Advertising and marketing touches on every corner of our lives, and is the invisible fuel powering almost all media. Complain about it though we might, and should, without it much of media and business would shrivel. The disruption has been late in coming, but just as it struck the music, newspaper, magazine, and book businesses, today advertising and marketing are under assault. Good-bye, Don Draper. A Mad Men world has turned into a Math Men (and women--though too few) world, as engineers seek to transform an instinctual art into a science. The old lions and their kingdoms reel from fear, however bravely they might roar. [This book] is Ken Auletta's reckoning with an industry under existential assault. He enters the rooms of the ad world's most important players, some of them business partners, some adversaries, many 'frenemies,' a term whose ubiquitous use in this industry reveals the level of anxiety, as former allies become competitors, and accusations of kickbacks and corruption swirl. We meet the old guard, including Sir Martin Sorrell, the legendary head of WPP, the world's largest ad agency holding company; while others play nice with Facebook and Google, he rants, critics say Lear-like, out on the heath. There is Irwin Gotlieb, maestro of GroupM, the most powerful media agency, but like all media agencies, it is staring into the headlights as ad buying is more and more done by machines and algorithms. We see the world from the vantage of its new stars, like Carolyn Everson, Facebook's head of sales. We visit other brash and scrappy creatives who are driving change, as millennials and others who disdain ads as an interruption employ technology to zap them, becoming advertising and marketing's most potent frenemies. We also peer into the future, looking at what is replacing traditional advertising. And throughout WC follow the industry's Dolly Levi, its peerless matchmaker, Michael Kassan, whose MediaLink company connects all these players together as he serves as the industry's foremost power broker. Frenemies is essential reading, not simply because of what it says about this world, but because of the potential consequences: to the survival of media that depends on the money generated by advertising and marketing; to free television that would not be free without ads; to companies that would perish without a way to tell consumers of their products or sales; and to consumers who would be blind to new products."
- Language
- eng
- Extent
- 358 pages
- Contents
-
- The "perfect storm"
- "Change sucks"
- Good-bye, Don Draper
- The matchmaker
- Anxious clients
- "Same height as Napoleon"
- Frenemies
- The rise of media agencies
- The privacy time bomb
- The consumer as frenemy
- Can old media be new?
- More frenemies
- Marketing yak-yaks and mounting fear
- The client jury reaches its verdict
- Cannes takes center stage
- Mad men to math men
- Dinosaurs or cockroaches?
- Good-bye old advertising axioms
- "No rearview mirror."
- Isbn
- 9780735220867
- Label
- Frenemies : the epic disruption of the ad business (and everything else)
- Title
- Frenemies
- Title remainder
- the epic disruption of the ad business (and everything else)
- Statement of responsibility
- Ken Auletta
- Language
- eng
- Summary
- "An intimate and profound reckoning with the epic changes assaulting the global advertising and marketing business--the lifeblood of media as we know it--from the author of five national bestsellers. Advertising and marketing touches on every corner of our lives, and is the invisible fuel powering almost all media. Complain about it though we might, and should, without it much of media and business would shrivel. The disruption has been late in coming, but just as it struck the music, newspaper, magazine, and book businesses, today advertising and marketing are under assault. Good-bye, Don Draper. A Mad Men world has turned into a Math Men (and women--though too few) world, as engineers seek to transform an instinctual art into a science. The old lions and their kingdoms reel from fear, however bravely they might roar. [This book] is Ken Auletta's reckoning with an industry under existential assault. He enters the rooms of the ad world's most important players, some of them business partners, some adversaries, many 'frenemies,' a term whose ubiquitous use in this industry reveals the level of anxiety, as former allies become competitors, and accusations of kickbacks and corruption swirl. We meet the old guard, including Sir Martin Sorrell, the legendary head of WPP, the world's largest ad agency holding company; while others play nice with Facebook and Google, he rants, critics say Lear-like, out on the heath. There is Irwin Gotlieb, maestro of GroupM, the most powerful media agency, but like all media agencies, it is staring into the headlights as ad buying is more and more done by machines and algorithms. We see the world from the vantage of its new stars, like Carolyn Everson, Facebook's head of sales. We visit other brash and scrappy creatives who are driving change, as millennials and others who disdain ads as an interruption employ technology to zap them, becoming advertising and marketing's most potent frenemies. We also peer into the future, looking at what is replacing traditional advertising. And throughout WC follow the industry's Dolly Levi, its peerless matchmaker, Michael Kassan, whose MediaLink company connects all these players together as he serves as the industry's foremost power broker. Frenemies is essential reading, not simply because of what it says about this world, but because of the potential consequences: to the survival of media that depends on the money generated by advertising and marketing; to free television that would not be free without ads; to companies that would perish without a way to tell consumers of their products or sales; and to consumers who would be blind to new products."
- Cataloging source
- DLC
- http://library.link/vocab/creatorName
- Auletta, Ken
- Dewey number
- 659.10973
- Index
- index present
- LC call number
- HF6178
- LC item number
- .A895 2018
- Literary form
- non fiction
- Nature of contents
- bibliography
- http://library.link/vocab/subjectName
-
- Advertising agencies
- Advertising
- Marketing
- Label
- Frenemies : the epic disruption of the ad business (and everything else), Ken Auletta
- Bibliography note
- Includes bibliographical references (pages 344-345) and index
- Carrier category
- volume
- Carrier category code
- nc
- Carrier MARC source
- rdacarrier
- Content category
- text
- Content type code
- txt
- Content type MARC source
- rdacontent
- Contents
- The "perfect storm" -- "Change sucks" -- Good-bye, Don Draper -- The matchmaker -- Anxious clients -- "Same height as Napoleon" -- Frenemies -- The rise of media agencies -- The privacy time bomb -- The consumer as frenemy -- Can old media be new? -- More frenemies -- Marketing yak-yaks and mounting fear -- The client jury reaches its verdict -- Cannes takes center stage -- Mad men to math men -- Dinosaurs or cockroaches? -- Good-bye old advertising axioms -- "No rearview mirror."
- Dimensions
- 25 cm
- Extent
- 358 pages
- Isbn
- 9780735220867
- Isbn Type
- (hardcover)
- Lccn
- 2018006195
- Media category
- unmediated
- Media MARC source
- rdamedia
- Media type code
- n
- System control number
-
- (OCoLC)1007552805
- 846955
- (OCoLC)on1007552805
- 846955
- Label
- Frenemies : the epic disruption of the ad business (and everything else), Ken Auletta
- Bibliography note
- Includes bibliographical references (pages 344-345) and index
- Carrier category
- volume
- Carrier category code
- nc
- Carrier MARC source
- rdacarrier
- Content category
- text
- Content type code
- txt
- Content type MARC source
- rdacontent
- Contents
- The "perfect storm" -- "Change sucks" -- Good-bye, Don Draper -- The matchmaker -- Anxious clients -- "Same height as Napoleon" -- Frenemies -- The rise of media agencies -- The privacy time bomb -- The consumer as frenemy -- Can old media be new? -- More frenemies -- Marketing yak-yaks and mounting fear -- The client jury reaches its verdict -- Cannes takes center stage -- Mad men to math men -- Dinosaurs or cockroaches? -- Good-bye old advertising axioms -- "No rearview mirror."
- Dimensions
- 25 cm
- Extent
- 358 pages
- Isbn
- 9780735220867
- Isbn Type
- (hardcover)
- Lccn
- 2018006195
- Media category
- unmediated
- Media MARC source
- rdamedia
- Media type code
- n
- System control number
-
- (OCoLC)1007552805
- 846955
- (OCoLC)on1007552805
- 846955
Library Locations
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Bingham Creek LibraryBorrow it4834 West 9000 South, West Jordan, UT, 84081, US40.587911 -112.006046
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Calvin S. Smith LibraryBorrow it810 East 3300 South, Salt Lake City, UT, 84106, US40.699891 -111.868008
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Columbus LibraryBorrow it2530 South 500 East, South Salt Lake City, UT, 84106, US40.716014 -111.87685
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Draper LibraryBorrow it1136 East Pioneer Rd (12400 S), Draper, UT, 84020, US40.525244 -111.85876999999999
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Herriman LibraryBorrow it5380 West Herriman Main Street, Herriman, UT, 84096, US40.515750 -112.019600
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Holladay LibraryBorrow it2150 East Murray-Holladay Rd. (4730 South), Holladay, UT, 84117, US40.666681 -111.829078
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Millcreek LibraryBorrow it2266 E. Evergreen Ave, East Millcreek, UT, 84109, US40.696727 -111.82553899999999
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Ruth Vine Tyler LibraryBorrow it8041 S. Wood Street (55 W), Midvale, UT, 84047, US40.605313 -111.89331
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Sandy LibraryBorrow it10100 South Petunia Way (1405 East), Sandy, UT, 84092, US40.567433 -111.851611
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South Jordan LibraryBorrow it10673 South Redwood Road, South Jordan, UT, 84095, US40.5573 -111.936954
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Taylorsville LibraryBorrow it4870 South 2700 West, Taylorsville, UT, 84118, US40.663512 -111.957993
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West Jordan LibraryBorrow it8030 South, 1825 West, West Jordan City, UT, 84088, US40.6048 -111.9419
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West Valley LibraryBorrow it2880 West 3650 South, West Valley City, UT, 84119, US40.692976 -111.961397
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Whitmore LibraryBorrow it2197 East Fort Union Boulevard, Salt Lake City, UT, 84121, US40.623974 -111.827312
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<div class="citation" vocab="http://schema.org/"><i class="fa fa-external-link-square fa-fw"></i> Data from <span resource="http://link.slcolibrary.org/portal/Frenemies--the-epic-disruption-of-the-ad/BFzGuhetamo/" typeof="Book http://bibfra.me/vocab/lite/Item"><span property="name http://bibfra.me/vocab/lite/label"><a href="http://link.slcolibrary.org/portal/Frenemies--the-epic-disruption-of-the-ad/BFzGuhetamo/">Frenemies : the epic disruption of the ad business (and everything else), Ken Auletta</a></span> - <span property="potentialAction" typeOf="OrganizeAction"><span property="agent" typeof="LibrarySystem http://library.link/vocab/LibrarySystem" resource="http://link.slcolibrary.org/"><span property="name http://bibfra.me/vocab/lite/label"><a property="url" href="http://link.slcolibrary.org/">Salt Lake County Library Services</a></span></span></span></span></div>