The Resource Fascinate : your 7 triggers to persuasion and captivation, Sally Hogshead

Fascinate : your 7 triggers to persuasion and captivation, Sally Hogshead

Label
Fascinate : your 7 triggers to persuasion and captivation
Title
Fascinate
Title remainder
your 7 triggers to persuasion and captivation
Statement of responsibility
Sally Hogshead
Creator
Subject
Language
eng
Summary
"A book that explores what triggers fascination, and how certain companies, products, and ideas can put those triggers to use"--Provided by publisher
Cataloging source
DLC
http://library.link/vocab/creatorName
Hogshead, Sally
Dewey number
658.8001/9
Illustrations
illustrations
Index
index present
LC call number
HF5415.34
LC item number
.H65 2010
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/subjectName
  • Marketing
  • Advertising
Label
Fascinate : your 7 triggers to persuasion and captivation, Sally Hogshead
Instantiates
Publication
Bibliography note
Includes bibliographical references and index
Contents
Part I: Fascinate or fail ; Will you fascinate? Or will you fail? -- Part II: The seven fascination triggers ; Meet your new arsenal: lust, mystique, alarm, prestige, power, vice, and trust -- Part III: The fascination plan of attack ; How to make your own message more fascinating
Dimensions
22 cm.
Extent
xxi, 266 p.
Isbn
9780061714702
Lccn
2009038607
Other physical details
ill.
System control number
  • (OCoLC)ocn419856922
  • (OCoLC)419856922
Label
Fascinate : your 7 triggers to persuasion and captivation, Sally Hogshead
Publication
Bibliography note
Includes bibliographical references and index
Contents
Part I: Fascinate or fail ; Will you fascinate? Or will you fail? -- Part II: The seven fascination triggers ; Meet your new arsenal: lust, mystique, alarm, prestige, power, vice, and trust -- Part III: The fascination plan of attack ; How to make your own message more fascinating
Dimensions
22 cm.
Extent
xxi, 266 p.
Isbn
9780061714702
Lccn
2009038607
Other physical details
ill.
System control number
  • (OCoLC)ocn419856922
  • (OCoLC)419856922

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