The Resource Accidental branding : how ordinary people build extraordinary brands, David Vinjamuri

Accidental branding : how ordinary people build extraordinary brands, David Vinjamuri

Label
Accidental branding : how ordinary people build extraordinary brands
Title
Accidental branding
Title remainder
how ordinary people build extraordinary brands
Statement of responsibility
David Vinjamuri
Creator
Subject
Genre
Language
eng
Biography type
collective biography
Cataloging source
DLC
http://library.link/vocab/creatorDate
1964-
http://library.link/vocab/creatorName
Vinjamuri, David
Dewey number
658.8/27
Index
index present
LC call number
HF5415.1255
LC item number
.V56 2008
Literary form
non fiction
http://library.link/vocab/subjectName
  • Branding (Marketing)
  • Entrepreneurship
  • Serendipity
  • Businesspeople
Label
Accidental branding : how ordinary people build extraordinary brands, David Vinjamuri
Instantiates
Publication
Note
Includes index
Contents
What is an accidental brand? -- The accidental brand-builder in you -- The storyteller: John Peterman (J. Peterman) -- The contrarian: Craig Newmark (craigslist) -- The tinkerer: Gary Erickson (Clif Bar) -- The visionary and the strategist: Myrian Zaoui and Eric Malka (The Art of Shaving) -- The pugilist: Gert Boyle (Columbia Sportswear) -- The perfectionist: Julie Aigner-Clark (Baby Einstein) -- The anarchist: Roxanne Quimby (Burt's Bees) -- Afterword
Dimensions
24 cm.
Extent
xii, 212 p.
Isbn
9780470165065
Isbn Type
(cloth)
Lccn
2007039475
System control number
  • (OCoLC)ocn173659520
  • (OCoLC)173659520
Label
Accidental branding : how ordinary people build extraordinary brands, David Vinjamuri
Publication
Note
Includes index
Contents
What is an accidental brand? -- The accidental brand-builder in you -- The storyteller: John Peterman (J. Peterman) -- The contrarian: Craig Newmark (craigslist) -- The tinkerer: Gary Erickson (Clif Bar) -- The visionary and the strategist: Myrian Zaoui and Eric Malka (The Art of Shaving) -- The pugilist: Gert Boyle (Columbia Sportswear) -- The perfectionist: Julie Aigner-Clark (Baby Einstein) -- The anarchist: Roxanne Quimby (Burt's Bees) -- Afterword
Dimensions
24 cm.
Extent
xii, 212 p.
Isbn
9780470165065
Isbn Type
(cloth)
Lccn
2007039475
System control number
  • (OCoLC)ocn173659520
  • (OCoLC)173659520

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